The Importance of Images ft. Social Slides


In blogging, it is certainly true that images are vital in making a successful blog post. Images help to enhance the message of your blog post and are also great in assisting your social media promotions.

65% of people are visual learners and the brain processes images 60,000 times faster than text. Thus, beyond the inclusion of images acting to brighten up your web page, the science is there to prove that images make your content far more engaging. It also makes skim reading blogs far easier, for in our busy lives, not everyone wants to be reading five pages worth of picture-free text in a blog post.

The world is currently dominated by social media - be it in spreading positive messages to communities, allowing us to catch up on our celebrity gossip, to look at cute pictures of our old school friend's cat - much of our internet lives are made up of a captioned picture here, and a 140-character anecdote there. Therefore, connecting pictures to your blog posts opens up a whole new world of social media opportunities. For example, in promoting my blog posts, I generally try to tweet a link with a relevant photo attached, post relevant photos on my Instagram with a caption detailing where to find the post, and pin the post's photos to my Life In Florals board on Pinterest. The internet equivalent to handing out flyers perhaps, and certainly something far less possible with an absence of images.

Images can be presented on a blog post in a multitude of ways, and one I believe to be particularly innovative is a platform called Slideshare, piloted by Social Slides. One of the top 100 most visited websites in the world, the platform evolves blog posts into visual image-focussed presentations and also assists a blog's SEO greatly. A great website to go and check out for all your 'slidesharing' needs!

Thanks for reading, I hope you all had a wonderful Christmas and will have a very happy new year!



*This post is a result of a collaboration between myself and Social Slides. See my disclaimer here.